Would a customer actually buy from your site?
SEO tools tell you whether a site is technically good. This website conversion checklist tells you whether it is commercially good. Twelve yes-or-no questions, two minutes, and a grade from A to F with a plain-English list of what is costing you sales.
Nobody sees your answers — no signup, no sales call, nothing stored
Would I Buy From This Site?
12 questions. 2 minutes. An honest answer most site owners have never had.
Most small business websites fail on the basics — not SEO, not design, but the trust signals that actually decide whether a visitor becomes a customer. Answer honestly. Nobody sees your answers but you.
Scored lower than you hoped?
Send us your URL and we will send back a prioritised list of trust-signal fixes. Free, no sales call, just the order to do them in.
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Trust signals decide more sales than rankings do
Most small business owners spend months getting to the top of Google, then lose the sale the moment the visitor arrives. The frustrating part is that ranking is the hard bit — the rest is usually fixable in a weekend.
- A visible phone numberTells visitors you want to hear from them. Businesses that hide contact details read as though they would rather not be bothered.
- Real photographs of real peopleStock photos of smiling strangers damage trust more than no photos at all. One honest picture of the actual owner beats a polished team page full of models.
- Prices somewhere on the siteMost UK buyers skip sites that hide them. “Contact us for a quote” is a barrier, not a sales tool.
- Recent reviews, not a star ratingActual quotes from actual people, with first names and locations. Nothing persuades like social proof from last month.
- A current copyright yearThe single biggest “is this business still trading?” signal. Free to fix, and most sites forget it.
None of these cost money. None need a developer. Most can be done in an afternoon — once you know which ones you are missing, which is what the checklist is for.
What each grade actually means
- A — 11 or 12 of 12The site is doing its job. Trust signals are in place, friction is low, visitors have what they need. Your bottleneck is traffic, not conversion, so spend on SEO or ads rather than rebuilding.
- B — 9 or 10 of 12Solid, with two or three specific gaps. Fix them before buying more traffic. Closing a gap is cheaper and faster than finding 20% more visitors, and a couple of hours is usually the difference between B and A.
- C — 6 to 8 of 12The site is leaking enquiries every week. Visitors who would have bought are quietly leaving because basic expectations are not being met. This is the most common grade among UK small business sites, and the one where fixes produce the fastest lift. Do not spend another penny on ads until the gaps are closed.
- D — 3 to 5 of 12Fundamental trust signals missing. The site is online but is not doing what a website is for. Fixing this is not optional if you want the business to grow from it — and most D-grade fixes are quick and free.
- F — 0 to 2 of 12The site is not doing its job at all. A simple one-page landing page that gets the basics right would outperform a multi-page site that gets them all wrong. At this grade a rebuild is usually cheaper than patching, and our copywriting service often handles exactly this.
Once the trust signals are right
This tool checks whether visitors convert. These check whether you are getting visitors at all.
- SEO Health Score CheckerAn overall technical grade for the site.
- Competitor ComparisonWhere you stand against whoever is outranking you.
- Meta Title & Description CheckerWhether your search listing earns the click in the first place.
- All eight free toolsNo email, no signup, no trial.
Want a person to look at it?
The free audit covers trust signals alongside the technical side, and tells you which to fix first — whether or not you hire us afterwards.