Free · No obligation

A full SEO audit, written by a person

Not an automated scan with coloured charts and generic warnings. We review your site manually, benchmark it against a competitor already ranking above you, and tell you what to fix first — in plain English.

No sales pitch — if we cannot help, we will say so

Request your audit Score a page yourself first
Why this one is different

Most free SEO audits are automated

They produce colourful charts, generic warnings and vague advice. They will tell you there is a problem but not what it actually means for your business.

Ours is carried out by an experienced SEO who reviews the site the way Google reads it — technically, structurally, and through what people actually search for. Then we translate it into plain English with a prioritised action list.

You get a clear explanation of what is working, what is not, and the exact steps needed to improve visibility. No scare tactics, no pressure to buy anything.

Two audits, one picture

We run two separate analyses

Audit 1

Technical and visibility

A full review of technical health, on-page SEO, local signals and competitor positioning — benchmarked against a site already ranking above you for your key terms.

Delivered as
Full HTML report with prioritised issues, screenshots and revenue impact calculation

Audit 2

Content cannibalisation

Every page compared against every other page to find where multiple pages compete for the same keywords and dilute each other’s rankings. Most sites have this and almost nobody knows.

Delivered as
Visual HTML report showing page similarity percentages, RAG status and what to merge or differentiate

What gets checked

What gets checked

Technical SEO

  • Page speed, mobile and desktop
  • Core Web Vitals
  • Indexing status
  • Crawlability
  • Broken links and 404 errors
  • HTTPS security
  • Mobile responsiveness
  • XML sitemap and robots.txt

On-page SEO

  • Title tags — length and keywords
  • Meta descriptions
  • Heading structure, H1 to H6
  • Content quality and depth
  • Keyword targeting
  • Internal linking
  • Image alt text and schema markup
  • URL structure

Google Business Profile

  • Whether it exists and who controls it
  • Primary and secondary categories
  • Service list completeness
  • Hours, address and attributes
  • Photos, posts and Q&A activity
  • Review volume, recency and responses
  • Map pack visibility for your terms

Local signals

  • NAP consistency across directories
  • Citation presence and duplicates
  • Local keyword targeting
  • Location page quality
  • Service area clarity
  • LocalBusiness schema

Internal linking

  • Orphan pages nothing links to
  • Links pointing at redirects or 404s
  • Redirect chains and loops
  • Click depth from the homepage
  • Anchor text distribution
  • Whether authority reaches your money pages
  • Navigation bloat diluting every link

Tracking and measurement

  • Google Analytics 4 installed and configured
  • Search Console verified and reporting
  • Tag Manager container and firing rules
  • Conversion events — calls, forms, email
  • Whether anything is double-counting
  • Whether you can actually see where leads come from

Accessibility and compliance

  • Equality Act 2010 basics
  • Screen reader compatibility
  • Form label accessibility
  • Link text quality
  • Heading hierarchy
  • Autoplay media check
  • Language declaration

Content analysis

  • Word count against competitors
  • Content freshness
  • Blog and news presence
  • Page similarity — cannibalisation
  • Duplicate content risk
  • Thin content identification
  • Strategic keyword conflicts

Competitor benchmarking

  • Page one competitor analysis
  • Content depth comparison
  • Keyword gap identification
  • Authority comparison
  • Local competitor positioning
  • Backlink profile overview
Revenue impact

What fixing it could actually be worth

We do not just tell you what is wrong. Every audit includes a calculation of what the fixes could be worth in pounds.

  • Your target keywordThe search term most valuable to your business, not the one with the biggest volume.
  • Monthly search volumeAdjusted for your specific town or service area.
  • Current and potential trafficComparing where you rank now against positions two or three.
  • Additional enquiriesUsing conservative industry conversion rates rather than flattering ones.
  • Potential revenueBased on typical job values in your sector.
How it works in practice. Say you rank 15th for a term with genuine local demand. At that position you capture a fraction of the clicks available. Moving into the top three typically multiplies that several times over — and the audit works out what that means for you specifically, using your search volume, a conservative conversion rate and your own average job value.

The full methodology is in the report, so you can substitute your own figures and check ours. If our assumptions look optimistic to you, change them — the calculation is yours to interrogate.

What arrives

What you receive

  • An overall SEO health scoreWhere your site stands at a glance.
  • A prioritised issue listRanked by urgency and business impact, red, amber and green.
  • Screenshots and examplesWhat is wrong, where, and what it looks like.
  • Plain-English explanationsWhat each issue means and why it matters.
  • Competitor comparisonHow your content stacks up against whoever is on page one.
  • Revenue impact assessmentWhat fixing the issues could be worth.
  • Cannibalisation reportWhich pages are competing against each other.
  • Internal link mapOrphan pages, links pointing at redirects, and whether authority is reaching the pages that sell.
  • Tracking reviewWhat is installed, what is misconfigured, and whether you can currently tell where enquiries come from.
  • An optional walkthrough callWe will explain everything and answer questions — if you want it.
The report is yours to keep. Implement the fixes yourself, hand them to your developer, or ask us. Entirely your choice, and there are no strings attached either way.
What we usually find

Issues that come up again and again

Critical

  • Broken links losing you traffic
  • Pages not being indexed by Google
  • Missing HTTPS
  • Mobile usability failures
  • Duplicate title tags across pages
  • No analytics or Search Console at all

Important

  • Slow pages killing conversions
  • Images missing alt descriptions
  • Thin content on service pages
  • Poor internal linking structure
  • Missing local SEO signals
  • Internal links pointing at redirects
  • Conversion tracking not firing

Quick wins

  • Title tag improvements
  • Meta description rewrites
  • Heading structure fixes
  • Schema markup additions
  • Google Business Profile tweaks
  • Orphan pages linked back in

Most sites have a mix of all three. Our job is to tell you which matter most for your business and your rankings — because fixing everything is rarely the right answer.

The process

How it works

  • 1 · You request itFill in the form with your website URL and target keyword. No payment details, no obligation.
  • 2 · We crawl and analyseScanning every page, checking technical health, comparing against competitors and running accessibility checks.
  • 3 · We write itAn SEO specialist works through the findings, checks search intent, content quality and local relevance, and writes the report. The automated checks are inputs, not the output.
  • 4 · You get the reportUsually within 48 to 72 hours. Two documents: the main audit and the content cannibalisation check.
  • 5 · Optional walkthroughBook a free call if you want us to explain the findings and answer questions.
  • 6 · You decideImplement the fixes yourself, hire your own developer, or ask us for a quote. No pressure either way.
The honest answer

Why we give these away

Fair question, so here it is.

  • It demonstrates the workAnyone can claim expertise. An audit proves it. When you see the depth of analysis, that is the technical choices, competitor comparison and revenue calculations — you understand what we actually do. It is our best sales tool because it shows rather than tells.
  • Some people become clientsAround 30% of people who receive one ask us to help implement the fixes. That is enough to make the free audit worthwhile for us. The other 70% get genuine value and sometimes refer others.
  • We enjoy the workSounds cheesy, and it is true. Every audit teaches us something about a new industry, a new local market, or a new type of website.
  • It keeps us honestWhen you see exactly what is wrong, with screenshots and evidence, you can make informed decisions. No vague promises, no trust-us sales pitches. If the audit shows your site is in good shape, we will tell you that too.
Judge for yourself

What makes an audit worth having

Not all SEO audits are equal. This applies to ours as much as anyone else’s.

  • Useless auditsA tool’s output with a covering paragraph on top. Generic advice that applies to any website. Traffic-light scores with no explanation. No prioritisation — everything marked urgent. Technical jargon with no translation. No competitor context. No business impact assessment.
  • Useful auditsWritten by a specialist, using automated checks as inputs. Specific recommendations for your site and market. Clear explanation of what each issue means. Prioritised by actual impact on rankings and revenue. Written so you can understand and act on it. Benchmarked against a real competitor.
The difference is context. An automated tool flags “images missing alt text”. It cannot tell you whether that is costing you rankings or is a minor accessibility note. We can.
What happened next

A real example

In October 2025, a Coventry cleaning company came to us after their audit revealed no Google visibility at all, no Analytics or Search Console installed, service pages too thin to rank, missing local signals and no GDPR compliance.

After implementing the recommendations, they reached page one within six weeks. Seven months on they hold 55 keywords on page one, position one for “deep cleaning coventry”, and have won a single £7,000 commercial clean through organic search.

The audit identified the problems. Implementing the fixes delivered the results — and they could have implemented them without us. Plenty of people do.
Common questions

Frequently asked

  • Is this really free?Yes. No payment details, no hidden charges. We offer it because it demonstrates our expertise, and some people choose to work with us afterwards. There is genuinely no obligation.
  • How is this different from online SEO checkers?Those run automated scans and spit out generic advice. Ours includes manual review by an actual SEO specialist, competitor benchmarking against your specific market, revenue impact calculations and content cannibalisation analysis. It is a proper audit, not a traffic-light dashboard.
  • How long does it take?Usually 48 to 72 hours. Larger sites with 50+ pages may take a little longer.
  • Will you try to sell me something?The report includes information about our services, but we will not hassle you. If you want help implementing the fixes, we are here. If you want to do it yourself or use another provider, that is fine. The report is genuinely useful either way.
  • What if I do not understand the report?We write everything in plain English, but if you want clarification you can book a free walkthrough call. We will go through the findings together and answer questions.
  • What happens after the audit?Entirely up to you. Many clients implement the quick wins themselves. Some ask for a quote to handle the technical work. Others use the report to brief their existing web developer. You own the audit — use it however you like.
  • Can you audit my competitor’s site?We include competitor analysis in your audit showing how your site stacks up. We will not audit a competitor’s site directly without their permission.
  • What does it cost if I want you to fix the issues?Ongoing SEO packages start from £199 a month. One-off technical fixes are available from £35 an hour. We will give you a quote based on what the audit finds — no generic packages. Full pricing here.
Request it

Find out what is holding your site back

And what fixing it could be worth to your business. Free, honest, no obligation. Usually delivered within 48 to 72 hours. No payment details required, and no follow-up calls unless you want them.

Would rather just ask a question first?

Call 0116 488 8705 Message on WhatsApp

Technical SEO · Local SEO · Pricing · Free tools

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