What the work actually produced
Real UK small businesses, real numbers, and the caveats most agencies leave out. These case studies use figures from Search Console, Analytics, or the client’s own records.
Most agency case studies are a logo, a percentage, and no way to check either. These case studies are longer on purpose: what the site looked like before, what we did, what it cost, and where it took longer than we would have liked.
Pick the one closest to your business
- 55 keywords on Google page one
- Position 1 for “deep cleaning coventry”
- 9,000+ monthly impressions, from zero
- £7,000 single commercial job via organic search
Plus a custom quote system and a B2B outreach campaign we build and run.
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Home From Home Foods
Clicks up 5.3× in six months on a multi-store catalogue- 9,520 clicks in six months, up from 1,810
- 793,000 impressions, up from 154,000
- Position 9.7 average, up from 12.4
- 698 of 714 products approved in Google Shopping
- 515+ SKUs made allergen-compliant
Multi-store OpenCart, not WordPress. Clicks and impressions grew in step — CTR held at 1.2% throughout, so the gain came from visibility, not snippets.
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- 5.0★ Google Business Profile rating
- Ownership reclaimed of a profile the business had lost control of
- 3 service towns covered, up from one
- 2 service-page cannibalisation issues resolved
What a one-person business can achieve locally.
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- 36.2% of traffic from organic search
- 9.4% from AI assistants citing the site directly
- 28.6% of enquiries from referral, on 20.1% of traffic
Honest about the ceiling in a small local market.
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- 23 duplicate pages retired and redirected
- 44 of 55 lost clicks traced to one discontinued service
- 6.0% agility click-through rate, up from 4.1%
- Position 8.8 on agility, up from 10.9
- Zero orphans or redirect hops after the rebuild
A Weebly site with real technical limits, and the clusters we advised against spending on.
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- 12 pages reviewed line by line with the director
- 48.6% of traffic now from organic search
- 50% of enquiries from organic — above its share of traffic
The slow, unglamorous work most agencies skip.
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What these case studies have in common
Six sectors, four platforms, budgets from £199 a month upwards. The sequence was the same every time.
- Measurement firstAlmost every business here arrived with no Search Console, no analytics, or both. You cannot fix what you cannot see, and most small business sites are flying blind.
- Foundations before contentCompliance, technical health and tracking come before a word gets written. Driving traffic to pages that still need work helps nobody.
- Content built on real queriesNot what the business wants to say. What people actually type before they buy.
- Local signals where they matterFor four of these six, proximity decides who gets the call. Google Business Profile did more than any single page.
- Then patienceFirst movement in six to twelve weeks. The compounding takes months, and we say so at the start rather than at month four.
For the wider picture beyond our own clients, our audit of 3,920 UK small business websites shows how common these starting points are: half had no privacy policy, 44.6% no schema markup, and 29.4% no H1 tag.
Find out where your site stands
Every one of these started with the same free audit. It shows what is working, what is not, and what would move first. No signup, no sales call.
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