Local SEO packages from £199 a month
When someone three streets away searches for what you do, you either appear or you do not. Local search is a smaller fight than national SEO, and a small business can win it.
No UK VAT on your invoice — the price quoted is the price you pay
Local search has three slots
What Google shows before anyone scrollsRoughly half of all local clicks land here.
Still gets a meaningful share of calls and directions.
The last position most people ever see.
Behind a “more places” tap almost nobody makes.
This is why local SEO is winnable. You are not competing with national brands for one of three slots — you are competing with the other firms in your town.
What a local SEO package covers
Local search runs on different signals to national SEO. Google weighs proximity, prominence and relevance far above domain authority, which is good news if you are small and local.
- Google Business Profile optimisationCategories, service areas, attributes, products, hours and the review flow that keeps the profile active. The single biggest lever in the map pack. Our full GBP guide.
- NAP consistencyYour name, address and phone matched exactly everywhere they appear. Inconsistencies actively suppress local rankings, and most businesses have several without knowing.
- Local landing pagesA real page per town or service area, with content specific to that area. Not a template with the place name swapped — Google stopped rewarding those years ago.
- Citation buildingListings on the directories that still carry weight, and removal of the duplicates splitting your signal.
- LocalBusiness schemaStructured data so Google reads your address, hours and service area rather than guessing at them.
- Review generationA simple process for asking. Review volume and recency are ranking factors, not just trust signals.
What it costs
All prices all-inclusive. No UK VAT on your invoice, no contract, cancel any month.
Light
From £199/mo Single location, one service area- Google Business Profile management
- Monthly technical checks
- 2 content pieces a month
- Local citation building
- Monthly report in plain English
Best for
Sole traders and newer local businesses
Standard
£250–£399/mo Competitive towns and trades- Everything in Light, plus:
- 4 content pieces a month
- Competitor monitoring
- Backlink building
- Quarterly strategy review
Best for
Established local service businesses
Heavyweight
£400–£800/mo Multi-location or multi-area- Everything in Standard, plus:
- 8+ content pieces a month
- Multi-location targeting
- Advanced technical SEO
- Monthly strategy calls
Best for
Businesses covering several towns
One-off local work is available too: Google Business Profile setup from £99, technical fixes from £35/hr. Full breakdown on our SEO pricing page.
What the Light plan did for a Coventry cleaner
They came to us in late 2025 having tried SEO before and got nothing for it — no Search Console, no analytics, thin service pages and an unoptimised Google Business Profile.
First page-one rankings landed within six weeks. They now hold position one for “deep clean Coventry”, sit in the top three or four for “cleaning services Coventry” and “end of tenancy cleaning Coventry”, and rank on page one for around fifty relevant terms.
Not every business moves that fast. Competition and site condition decide most of it, and we will tell you which you are dealing with before you commit.
When local SEO is the wrong spend
It earns its keep when customers choose on proximity — trades, cleaners, garages, clinics, salons, instructors, IT repair, solicitors and accountants serving a defined catchment. If someone would search for what you do with a place name attached, this is the right service.
- Selling nationally or online onlyLocal signals will not help much. Our small business SEO services are the better fit.
- Chasing a town twenty miles awayIn the map pack, proximity is a hard constraint. We will say so rather than take the money.
- Expecting movement in a fortnightGBP changes show in days, map pack movement takes four to twelve weeks, organic local rankings three to six months.
Find out where you rank now
The free audit shows your current local visibility, what is holding it back, and which fixes would move the needle first. No signup, no sales call.