SEO pricing UK

SEO packages from £199 a month

Three tiers, published deliverables, and a number you can budget against. Most agencies make you ask. We would rather you compared us before you called.

No UK VAT on your invoice — the price quoted is the price you pay

Worth being straight about that: we invoice from Spain, so no UK VAT is added. If you are not VAT-registered that is a real 20% saving against a UK agency. If you are registered you would have reclaimed it anyway, so it makes no difference to you.

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Where our pricing sits

What we see quoted, from proposals clients send us
£50 — automated reports
£199–£800Get Your Website Seen
£500–£1,500 — UK agencies
£2,000+ — enterprise
£50£10,000+
  • £50Automated reports
  • £199–£800Get Your Website Seen
  • £500–£1,500UK agencies
  • £2,000+Enterprise

These bands are what we see on the quotes and contracts prospective clients send us to look over. They are our own observation rather than published industry figures.

Light

From £199/mo No UK VAT added
  • Monthly technical SEO checks
  • Local SEO optimisation
  • 2 blog posts or pages a month
  • 1 social media post a month
  • Google Business Profile updates
  • Monthly report in plain English

Best for
Sole traders, new businesses, tight budgets

Most common starting point

Standard

£250–£399/mo No UK VAT added
  • Everything in Light, plus:
  • 4 blog posts or pages a month
  • 2 social media posts a month
  • Competitor monitoring
  • Directory submissions
  • Backlink building
  • Quarterly strategy review

Best for
Established small businesses and local service providers

Heavyweight

£400–£800/mo Quoted per site. No UK VAT added
  • Everything in Standard, plus:
  • 8+ content pieces a month
  • Full site content management
  • Advanced technical SEO
  • Multi-location targeting
  • Priority support
  • Monthly strategy calls

Best for
Multi-location businesses and competitive markets

The honest version

What does SEO actually cost in the UK?

SEO pricing in the UK varies wildly. You will find £50-a-month packages that do almost nothing, and enterprise agencies charging £5,000+ that do a great deal — mostly for brands far larger than yours.

For a small business, realistic pricing sits between £200 and £800 a month. Below £200 you are usually buying automated reports. Above £800 you are usually paying for overheads rather than output, unless your site is genuinely complex.

Our three tiers span that whole band, from £199 to £800, which is deliberate: enough to move the needle without funding a London office or an account manager who has never opened WordPress.

What changes the price

  • CompetitionRanking a plumber in a small town costs less than ranking a solicitor in Manchester.
  • Site conditionA well-built site needs less technical work than one held together with plugins and prayers.
  • Content volumeMore pages and posts means more work, and more cost.
  • TimelineFaster results need more intensive effort upfront.
  • GeographyLocal SEO is simpler than national or multi-location campaigns.

Why SEO for small businesses costs what it does breaks the components down further, if you are shopping around.

What you are actually buying

Why our pricing works for small businesses

We are two people. No 47 staff, no glass-walled office, no foosball table. Lower overheads mean more of your money goes into the work rather than the rent.

  • No UK VAT on your invoiceThe price quoted is the price paid. A genuine saving if you are not VAT-registered, neutral if you are.
  • No contracts or lock-insPay monthly, cancel any month. We earn it each time.
  • Real people doing the workSimon and Lisa. Nothing handed to a freelancer or a content mill.
  • Published deliverablesYou know what arrives each month. No vague “ongoing optimisation”.
  • Results you can checkWe track rankings, traffic and enquiries — and tell you when something is not working.
Proof at this price

What £199 a month actually bought

Paramount Space Cleaning in Coventry started with us on the Light plan in October 2025, having tried SEO before and got nothing for it. Within six weeks they had their first page-one rankings. They now hold position one for “deep cleaning coventry”, rank on page one for 55 search terms, and traced a £7,000 commercial contract back to organic search.

Not every business moves that quickly — competition and site condition decide a lot of it — and we will tell you which one you are dealing with before you commit. Nora approved every figure above before we published it.

Read the full case study
One-off work

Everything else, priced

If you do not want a monthly plan, you do not need one. These are the same rates our retainer clients pay.

SEO & support

SEO audit, technical and content
Free
Ongoing SEO
From £199/mo
One-off technical fixes
From £35/hr
Google Business Profile setup
From £99

Content & copywriting

Blog writing
From £45
Service page copy
£55/page
Website copy, 5–8 pages
From £249
Full site rewrite, up to 8 pages
From £399

Everything else

Website refresh
From £199
Monthly reporting only
From £35/mo
WordPress and hosting help
From £35/hr
Ad-hoc fixes and tweaks
From £35/hr

All content is written by us, in British English, and read by a person before it goes anywhere near your site.

The maths behind it

How we keep prices fair

There is a reason we can charge well below a mid-range agency for comparable work.

  • Low overheadsWe work remotely. No office, no commuting, no corporate bloat.
  • No middlemenYou deal with the people doing the SEO. No account managers, no layers.
  • Our own toolingWe build the software we use, so the routine work takes minutes rather than hours.
  • A narrow focusSmall business SEO only. We are not trying to service enterprise clients on the side.
  • All-inclusive pricingThe quote is the invoice. No UK VAT, no surprise add-ons.
Like for like

How our pricing compares

ProviderMonthly costWhat you usually get
Budget SEO packages £50–£150 Automated reports, basic directory submissions, minimal human oversight
Get Your Website Seen £199–£800 Human-led SEO, real content, technical fixes, monthly reporting, all-inclusive
Mid-range UK agencies £500–£1,500 Similar deliverables to ours, with higher overheads and add-ons on top
Enterprise agencies £2,000–£10,000+ Comprehensive campaigns and dedicated teams, built for large businesses

If your current site was a budget build, the SEO spend to fix it can dwarf the cost of starting on a properly-built one. Why cheap websites end up costing more runs the real-world maths.

Before you sign anything

SEO pricing red flags

Not all SEO pricing is honest. Any of these should make you ask harder questions — of us as much as anyone else.

  • “Guaranteed number one rankings.” Nobody can promise this. Google’s algorithm is not for sale.
  • £50–£100 a month. At that price you are buying automated reports and some questionable directory submissions.
  • Contracts of twelve months or more. If they need to lock you in, they are not confident in the results.
  • Vague deliverables. “Ongoing optimisation” means nothing. You should know exactly what arrives.
  • No reporting. If they cannot show you what they did, they probably did not do much.
  • “Our team” handles it. Ask who, specifically. If they will not say, it is being farmed out.

Happy to answer anything about our own pricing. Just ask.

Common questions

Frequently asked

The things people ask most before getting started. If yours is not here, ask us directly.

How much does SEO cost in the UK?

For small businesses, realistic SEO pricing in the UK typically ranges from £200–£800/month for ongoing work. Our plans run from £199 to £800/month, with no UK VAT added to your invoice. One-off fixes start from £35/hr. The exact cost depends on competition, site condition, and your goals.

Do you lock clients into long contracts?

No. We don’t believe in lock-ins or long contracts. You pay monthly and can cancel anytime. We’d rather earn your business every month than trap you into something that isn’t working.

Do you add VAT to your invoices?

No. We invoice from Spain, so no UK VAT is added and the price you’re quoted is the price you pay. Being straight about what that’s worth: if you’re not VAT-registered it’s a genuine 20% saving against a UK agency. If you are VAT-registered you’d have reclaimed it anyway, so it makes no difference to you.

How long until we see results?

Most small businesses notice improvements in visibility and enquiries within 6–12 weeks, with meaningful movement usually taking three to six months. If you need enquiries this month, paid advertising will do that and SEO will not. We set expectations upfront based on your specific situation.

What’s included in the monthly price?

Each tier has specific deliverables listed above. You’ll receive a monthly report showing exactly what we’ve done, plus rankings, traffic, and any recommendations. No mystery work — you know what you’re paying for.

Can I upgrade or downgrade my plan?

Yes, anytime. Many clients start on Light to test the waters, then upgrade to Standard once they see results. There’s no penalty for changing plans.

Do you offer one-off SEO work?

Yes. If you don’t need ongoing support, we offer one-off audits (free), technical fixes (from £35/hr), content packages, and website refreshes. See the pricing sections above for details.

How do I know if SEO is worth it for my business?

Start with our free SEO audit. We’ll show you where you currently stand, what’s possible, and give you realistic expectations. No obligation — just honest advice.
Payment

Pay however suits you

Monthly, hourly or project-based. No surprise invoices, no hidden extras. Card payments are processed securely by Stripe, and we also take PayPal and bank transfer.

Start with the free audit

We will show you where you stand now and what is realistic, before you spend anything. No obligation, no sales pressure.

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