SEO Case Studies UK | Real Results for Small Businesses | GYWS

SEO Case Studies

Real results from real businesses. No waffle, no vague claims — just actual numbers, timelines, and outcomes from our content-led SEO approach.

Our Own Site

0 to 816K Impressions in 8 Months

Get Your Website Seen — proving we practise what we preach

816K+
Impressions
25×
Daily Growth
1,000+
Keywords
Page 1
12 Key Terms

Brand new domain, zero backlinks, competing against established agencies. Now ranking page 1 for “affordable local seo services” (pos 1), “affordable seo for small business” (pos 3), and “seo for small business uk” (pos 6). No ad spend — just content, tools, and consistency.

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Cleaning Services • Coventry

55 Page 1 Rankings and Counting

Paramount Space Cleaning — from invisible to dominating Coventry search

55
Page 1 Keywords
Pos 1
“Deep Cleaning Coventry”
9,000+
Monthly Impressions
£7,000
Job via Organic Search

Zero search visibility to 55 keywords on page 1 in seven months. Now position 1 for “deep cleaning coventry”, “cleaning quotes coventry” and “holiday let cleaning coventry”, and position 4 for “cleaning services coventry”. Plus a custom quote system, a B2B email outreach campaign we build and run, and a strategic shift towards commercial work — including a single £7,000 clean instigated through organic search.

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Speciality Food eCommerce • UK

Three Storefronts, 698 Products in Shopping, Full Compliance

A UK speciality food eCommerce retailer — multi-store OpenCart, Google Shopping, and Food Information Regulations compliance

3
Storefronts
698
Products in Shopping
515+
Allergen-Compliant SKUs
Click Growth in 6m

Multi-store OpenCart operation with three storefronts running on shared infrastructure. We rebuilt the Google Shopping feed (698 of 714 products approved), delivered Food Information Regulations 2014 compliance across 515+ SKUs, and fully optimised the Midlands Google Business Profile. UK clicks grew roughly 5× from November 2025 to May 2026 — from 274 to 1,349 monthly — while not-indexed URL waste was cut by 46%.

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Dog Training Services • UK-Wide

From Single City to UK-Wide Catchment

A UK dog training specialist — full technical SEO stack, geographic expansion, and schema coverage

23
Redirects Executed
14
FAQ Schema Pages
2
New City Pages
Full
Schema Stack

A South West dog training specialist with a national-quality service offering but a city-only digital footprint. We executed 23 redirects to clean the URL structure, built two new dedicated city pages, broadened the flagship behavioural specialism page to reflect UK-wide catchment, and deployed a complete schema stack — LocalBusiness sitewide, Service, BreadcrumbList, and FAQPage on 14 pages. The site now reaches the full audience the business has always served.

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Computer Repair • Crawley

GBP Reclaimed, 5.0★, and a Local Footprint Tripled

Criddle Computer Care — local SEO recovery, GBP optimisation, and service-area expansion

5.0★
GBP Rating
Reclaimed
GBP Ownership
3
Service Towns
Full
Tracking Stack

A Crawley-based computer repair business that had lost control of its own Google Business Profile and was cannibalising itself with overlapping service pages. We reclaimed the GBP, fully optimised it (5.0★, address and hours sorted), built dedicated location pages for Horley and Horsham to extend the service area, and resolved two service-page cannibalisation issues. A complete tracking stack — GTM, GA4, phone, email and form conversions — runs alongside.

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Online Education • English Tutoring

Full Website Rebuild in a Day

B4English — same-day rebuild to meet a live deadline

1 Day
Turnaround
Full
Site Rebuild
CRM
Email System
Live
Prize Draw Ready

An online English tutoring business needed their website rebuilt and live in time for a prize draw promotion. We delivered a complete WordPress rebuild with a full email CRM system — all in a single day.

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More case studies coming soon — healthcare, hospitality, and professional services.

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