Our Own SEO Journey: 0 to 816K Impressions in 8 Months
We tell our clients that SEO takes time but delivers compounding results. That content-led strategies work. That you don’t need a massive budget to compete.
But talk is cheap. So here’s the proof — our own numbers, from a brand new domain, with zero advertising spend.
Why We’re Sharing This
SEO agencies love showing client results. But there’s always a question: “Did they just get lucky with that client? Was the market easy? Did they have a head start?”
Our own site removes those variables. We started from absolute zero — a new domain in a competitive market (SEO services for UK small businesses), going up against agencies with years of domain authority and thousands of backlinks.
If our approach works for us, it works for our clients.
Who We Are
We’re Simon and Lisa — a husband and wife team who’ve been building businesses together for over 25 years.
- 3 previous businesses built and exited — we’ve done this before
- Previous tech business ranked #1 globally for 3 competitive keywords — we know what works
- Technical + content expertise combined — Simon handles the tech and systems, Lisa handles content and client communication
- Based in Spain, serving UK clients — lower overheads mean lower prices without compromising quality
The Starting Point
We launched getyourwebsiteseen.co.uk as a brand new domain. No purchased authority, no redirects from old sites, no shortcuts. Google first started picking us up in August 2025 — and what you’re about to see is what happened next.
Day 1 (August 2025)
- Domain Rating: 0
- Backlinks: 0
- Referring Domains: 0
- Indexed Pages: 0
- Daily Impressions: 0
- Keywords Ranking: 0
8 Months Later (April 2026)
- Domain Rating: 9+
- Backlinks: 347+
- Referring Domains: 45+
- Indexed Pages: 70+
- Daily Impressions: 6,700+
- Keywords Ranking: 1,000+
Monthly Growth
This is what compounding SEO growth looks like in real numbers. Every figure is taken directly from Google Search Console:
*April figure to 13th — month in progress, projected ~203K for the full month.
What We Did
No magic. No tricks. Just the same approach we use for clients — applied consistently to our own site.
1. Built Strong Foundations First
Before writing a single blog post, we got the fundamentals right. Technical SEO isn’t glamorous, but it’s essential.
- Clean site architecture with logical URL hierarchy
- Proper schema markup (LocalBusiness, Service, FAQPage)
- Fast hosting with 90+ PageSpeed scores
- Mobile-first design throughout
- XML sitemap and robots.txt configured correctly
- Google Search Console and Analytics from day one
2. Targeted Content Strategy
We didn’t just write about “SEO” — we went after specific, intent-driven keywords that UK small businesses actually search for.
Every page was built around a clear search intent. Every blog post answered a genuine question. Our copywriting approach focuses on being genuinely useful, not just keyword-stuffed.
| Content Type | Pages Created | Purpose |
|---|---|---|
| Service Pages | 15+ | Target commercial intent keywords |
| Industry Pages | 10 | Capture sector-specific searches |
| Blog Posts | 30+ | Answer questions, build authority |
| Free Tools | 5 | Attract links, demonstrate expertise |
3. Built Useful Free Tools
Instead of begging for backlinks, we created things worth linking to.
SEO Health Checker
Instant website health score — no email required
Broken Link Checker
Find and fix dead links in seconds
Meta Title Checker
Preview your search snippets before publishing
ROI Calculator
Calculate potential return from SEO investment
Readability Checker
Check word count and reading level
These tools now account for a significant portion of our organic traffic — and they attract natural backlinks because they’re genuinely useful.
4. Consistent Publishing Schedule
SEO rewards consistency. We published 2–3 pieces of content per week for the first several months, building topical authority across our core subjects and giving Google more to index with every passing week.
The Results: Month by Month
Current Rankings
All positions verified by independent SERP checks run incognito from a UK location — not just GSC averages, which smooth out over time:
| Keyword | Position | Page |
|---|---|---|
| affordable local seo services | 1 | Page 1 |
| affordable seo for small business | 3 | Page 1 |
| cheap seo | 3 | Page 1 |
| best cheap seo uk | 4 | Page 1 |
| free seo audit uk | 4 | Page 1 |
| website audit free uk | 4 | Page 1 |
| affordable seo | 5 | Page 1 |
| small business seo services | 5 | Page 1 |
| blog writing services | 6 | Page 1 |
| small business seo uk | 6 | Page 1 |
| seo for small business uk | 6 | Page 1 |
| website refresh uk | 7 | Page 1 |
| local seo services uk | 15 | Page 2 |
These aren’t vanity keywords — they’re commercial terms that UK businesses actually search when looking for SEO help. We’re competing against agencies with years of domain authority and thousands of backlinks, and we’re outranking most of them.
Being Honest About Where We Are
Full transparency: Our visibility has grown far faster than we expected — 816,000+ total impressions in 8 months on a brand new domain, with 12 page 1 rankings. Clicks have grown consistently month-on-month: 7 in November → 165 in March.
We’re also honest about the fluctuations. February was our peak impression month at 239K. March dipped slightly to 218K, and April is tracking for around 203K. This is completely normal — SEO doesn’t grow in a perfectly straight line. What matters is that clicks (real enquiries, real people) are continuing to grow even as impressions level out. Authority compounds over time.
One term — “local seo services uk” — has slipped from page 1 to page 2. We’re actively working to recover that position. We share this because it’s real: SEO involves ongoing management, not a set-and-forget approach. We apply the same scrutiny to our own rankings that we apply to our clients’.
What This Proves
You don’t need:
- A massive budget
- An established domain
- Hundreds of backlinks to start
- Paid advertising
You do need:
- A clear content strategy targeting real search intent
- Solid technical foundations
- Consistency over months, not days
- Patience to let the compound effect work
📈 Want to see the same approach applied to a client? Check out our Paramount Space Cleaning case study — 20 page 1 rankings in 6 months, position 3 for “cleaners coventry”, from a standing start.
Frequently Asked Questions
Why share your own numbers?
Because we believe in transparency. Anyone can claim expertise — showing our own results, warts and all, proves we practise what we preach. If our methods work for us in a competitive market, they’ll work for our clients too.
How do you verify these rankings?
We use independent SERP checking tools run incognito from a UK location, alongside Google Search Console data. GSC gives averages over time — our SERP checks show live positions on the day of checking. Both tell a consistent story.
What tools did you use?
Google Search Console (free), Google Analytics (free), Keysearch (paid), SerpsAPI (paid), and custom Python tools we built ourselves for auditing and outreach. The paid tools help with research and tracking, but they’re not essential — we’ve ranked sites without them.
Can you get these results for my business?
Every market is different, but the principles are the same. Local service businesses often see faster results than we’re seeing because the competition is less intense. Get a free audit and we’ll give you an honest assessment of your specific situation.
Want Us to Apply This to Your Business?
Same strategy. Same consistency. Same results-focused approach — but for your market, your keywords, your customers.
Last updated: April 2026. We update this case study monthly as our results develop.