Would I Buy From This Site? | Free Trust & Conversion Checklist
The Honest Answer Most Small Business Owners Have Never Had
SEO tools tell you if your website is technically good. This one tells you if it’s commercially good — whether a real customer would actually buy from it.
Twelve yes-or-no questions. Two minutes. You get a grade from A to F and a plain-English list of what’s costing you sales. No signup. No sales call. Nobody sees your answers but you.
Would I Buy From This Site?
12 questions. 2 minutes. An honest answer most site owners have never had.
Most small business websites fail on the basics — not SEO, not design, but the trust signals that actually decide whether a visitor becomes a customer. Answer honestly. Nobody sees your answers but you.
Scored lower than you hoped?
Send us your URL and we’ll send back a prioritised list of trust-signal fixes — free.
No signup. No sales call. Just clear next steps.
Why Trust Signals Matter More Than SEO
Most small business owners spend months trying to get to the top of Google, and then lose the sale the moment the visitor arrives. The tragedy is that ranking is the hard bit — the rest is usually fixable in a weekend.
Trust signals are the unglamorous details that decide whether a visitor becomes a customer:
- Visible phone number — tells visitors you want to hear from them. Small businesses that hide contact details feel like they’re trying not to be bothered.
- Real photos of real people — stock photos of smiling strangers hurt trust more than no photos at all. A single honest photo of the actual owner beats a polished team page full of models.
- Prices visible somewhere — the majority of UK buyers skip sites that hide prices. “Contact for a quote” is a barrier, not a sales tool.
- Recent reviews — not a star rating. Actual quotes from actual people, with first names and locations. Nothing else persuades like social proof from last month.
- Current copyright year — the single biggest “is this business still trading?” signal. Free to fix, most sites forget it.
None of these cost money. None require a developer. Most can be fixed in an afternoon — once you know which ones you’re missing. That’s what the checklist above is for.
What Your Grade Actually Means
Grade A (11-12 of 12)
Your site is doing its job. The trust signals are in place, the friction is low, and visitors have what they need to buy. Your bottleneck is traffic, not conversion — focus spending on SEO or paid ads rather than rebuilding the site.
Grade B (9-10 of 12)
Solid foundation with two or three specific gaps. Fix them before you spend on more traffic — closing a gap is cheaper and faster than getting 20% more visitors. A couple of hours’ work is likely the difference between B and A.
Grade C (6-8 of 12)
Your site is leaking enquiries every week. Visitors who would have bought are quietly leaving because basic expectations aren’t being met. This is the most common grade among UK small business sites — and the one where fixes produce the biggest, fastest lift. Don’t spend another penny on ads until you’ve cleared the gaps.
Grade D (3-5 of 12)
Fundamental trust signals are missing. Your site is technically online but isn’t doing what a website is meant to do — turn visitors into customers. Fixing this is not optional if you want the business to grow from the website. The good news: most D-grade fixes are quick and free.
Grade F (0-2 of 12)
The site is not doing its job. You might be better off with a simple one-page landing page that gets the basics right than a multi-page site that gets them all wrong. We can help — and if you’re on Grade F, a rebuild is usually cheaper than patching. Our website copywriting service often handles this kind of transformation.
Whatever your grade, the “What’s costing you sales” list above the fold shows you exactly which gaps to close, with specific advice for each. Work through them one by one.
FAQ: Would I Buy From This Site?
Is this tool free?
Yes — completely free, no signup, no limits. It’s also completely private. Your answers stay in your browser — we don’t see them, store them, or share them.
Is this a real audit or just a checklist?
It’s a self-scoring checklist based on what actually persuades small business buyers in the UK. It won’t replace a professional audit of your site, but it will tell you where the obvious gaps are — and most sites have obvious gaps.
Why yes-no questions instead of a score out of 10 per question?
Because yes-no is honest. “Is your phone number visible on every page?” has one correct answer — it either is or it isn’t. Subjective scores let people fudge the result.
My site scored low. Is it worth saving?
Almost always yes. Most low scores come from missing basics, not fundamental problems. Adding a phone number to the header, showing prices, updating the copyright year — these are minutes of work and they move the needle more than most SEO changes.
Does this replace an SEO audit?
No — they measure different things. This tool measures whether visitors will buy. An SEO audit measures whether they’ll arrive. You need both. Our free 50-point SEO audit covers the traffic side.
Can I share my results?
The results don’t save to a shareable URL — they live only in your browser. If you want someone else to see the same view, have them run the checklist themselves. It takes two minutes.
What if I answered “yes” but I’m not sure?
Go back and answer honestly. The value of this tool comes from the uncomfortable truth. If you’re not sure whether prices are visible on your site, they probably aren’t.
Can you help me fix the gaps?
Yes. Use the form above to get a free, prioritised list of fixes for your specific site, or message us on WhatsApp. For paid work, our website copywriting and SEO services typically fix most grade C/D/F sites within 4-6 weeks.
Stop Losing Sales to Fixable Problems
The gaps this checklist finds are usually free to fix and take hours, not weeks. But if you’d rather have someone else do it — or want the full picture including SEO, speed, and technical issues — that’s what we do.
Our free 50-point SEO audit covers every signal this tool doesn’t — backlinks, page speed, schema, content gaps, competitor comparison — reviewed by a real person, with a prioritised action plan.
More free tools:
SEO Competitor Comparison Tool | SEO Health Score Checker | Meta Title & Description Checker
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