Free SEO Tools Built In-House to Optimise Your Website
Supercharge your website’s performance with our range of free SEO tools UK, developed in-house to give small businesses, bloggers, and marketers the edge. From keyword research and on-page SEO analysis to backlink audits and technical SEO checks, these in-house tools are designed to boost visibility, improve rankings, and increase organic traffic — all at zero cost.
Whether you’re focusing on SEO for small business, refining local SEO strategies, or building content with confidence, this toolkit makes optimisation simple, effective, and tailored for UK websites. Explore the full range below and get started today.
Explore Our Free SEO Tools UK
Broken Link Checker
Test your internal and external links in seconds and prevent trust-killing 404s.
Learn more: Why dead links hurt SEO
Word Counter & Readability Tester
Part of our free SEO tools UK suite—check length, clarity and scannability for blogs, landing pages and key site copy.
Meta Title & Description Checker
Validate snippet length and best practice so your titles and descriptions win more clicks in UK search.
SEO ROI Calculator
Estimate revenue impact and identify where SEO investment delivers the most value.
Related: Website Refresh – maximum return
SEO Health Score Checker
Quick snapshot of technical and on-page issues with actionable, instant wins.
Next step: Get your FREE website audit
Once you’ve checked your site health, explore our Local SEO services or industrial SEO solutions to fix the issues that matter most.
Ready to Go Beyond Free SEO Tools?
These free SEO tools give you quick wins — but if you’re serious about climbing the rankings, a full SEO strategy is the next step. Watch our 10-Minute SEO Audit for UK Small Businesses below for five quick, copy-led fixes you can do today.
When you’re ready to turn insights into measurable growth, we’ll build a full, copy-first SEO plan for your business.
Get Your Full SEO Audit