Free SEO Audit UK | 50+ Point Website Check for Small Businesses

Most “free SEO audits” online are just automated scans — colourful charts, generic warnings and vague advice. They tell you there’s a problem but not what it actually means for your business.

Our SEO Audit UK service is different. It’s carried out by an experienced SEO specialist who reviews your site the way Google actually sees it — technically, structurally and through the lens of search intent. We then translate that into plain English with a prioritised action plan.

You get a clear explanation of what’s working, what isn’t, and the exact steps required to improve your visibility. No jargon. No scare tactics. No pressure to buy anything else.

And yes — it’s completely free.

Two Audits, One Complete Picture

Unlike basic SEO checkers, we run two separate analyses to give you the full picture:

What We Check in Your SEO Audit

Our 50+ point audit covers everything that affects your Google rankings:

Revenue Impact Calculator — What Better Rankings Could Mean

Every audit includes our revenue impact calculator. We don’t just tell you what’s wrong — we show you what fixing it could be worth in actual pounds.

Here’s how it works:

• We identify your target keyword — the search term most valuable to your business
• We check monthly search volume — adjusted for your specific town/city size
• We calculate current vs potential traffic — comparing page 2+ to top 3 positions
• We estimate additional jobs/enquiries — using conservative 5% conversion rates
• We show potential revenue — based on your industry’s typical job values

Example: A Coventry cleaner ranking position 15+ for “Domestic Cleaner Coventry” gets roughly 8 clicks/month. Moving to top 3 could mean 46 clicks/month — an extra 38 potential customers seeing your site. At 5% conversion, that’s nearly 2 additional jobs per month. For a cleaning business, that could mean £1,500+ extra revenue per year from one keyword alone.

This isn’t guesswork. It’s based on real search data and industry-standard conversion benchmarks. You’ll see the full methodology in your report.

What You Receive After the Audit

• Overall SEO health score — see at a glance where your site stands
• Prioritised issue list — ranked by urgency and business impact (red/amber/green)
• Screenshots and examples — we show you exactly what we found, not just tell you
• Plain-English explanations — what each issue means and why it matters
• Competitor comparison — how your content stacks up against page 1 results
• Revenue impact assessment — what fixing these issues could be worth
• Content cannibalization report — which pages are competing against each other
• Optional walkthrough call — we’ll explain everything and answer questions
• No sales pressure — you own the report, no strings attached

The report is yours to keep. Implement the fixes yourself, pass them to your web developer, or ask us to help. Your choice.

Issues We Commonly Find (and Fix)

Here’s what our audits typically uncover for UK small business websites:

Most sites have a mix of all three. Our job is to tell you which ones matter most for your business and rankings.

How Our Free SEO Audit Works

1. You request your free SEO audit — fill in the form with your website URL and target keyword. No payment details, no obligation.
2. We crawl and analyse your site — scanning every page, checking technical health, comparing against competitors, and running accessibility checks.
3. We review manually — an actual human looks at your site, not just automated tools. We check search intent, content quality, and local relevance.
4. You receive your full report — usually within 48-72 hours. Two documents: the main audit and the content cannibalization check.
5. Optional: We walk you through it — book a free call if you want us to explain the findings and answer questions.
6. You decide what happens next — implement fixes yourself, hire your own developer, or ask us for a quote. No pressure either way.

Who Is This Free SEO Audit For?

Our SEO audit is designed for UK small businesses who:

• Have a website but aren’t getting enquiries from Google
• Rank on page 2 or beyond for their key services
• Don’t know why competitors outrank them
• Have been burned by SEO agencies before and want honest answers
• Want to understand what’s wrong before spending money on fixes
• Need a second opinion on their current SEO provider’s work

We work with trades, services, local businesses, professional services, and e-commerce sites across the UK. If you serve customers who find you through Google, this audit will help.

Industries we’ve audited: Plumbers, electricians, cleaners, solicitors, accountants, training providers, tutors, builders, landscapers, restaurants, gyms, clinics, estate agents, and many more. Each industry has specific SEO challenges — we understand them.

Why Do We Offer Free SEO Audits?

Fair question. Here’s the honest answer:

1. It demonstrates our expertise
Anyone can claim to be an SEO expert. An audit proves it. When you see the depth of analysis we provide — the technical checks, competitor comparison, revenue calculations, accessibility review — you understand what we actually do. It’s our best sales tool because it shows rather than tells.

2. Some people become clients
About 30% of people who receive our audit ask us to help implement the fixes. That’s enough to make the free audit worthwhile for us. The other 70% get genuine value and sometimes refer others. Either way, we’re building relationships with UK small businesses.

3. We enjoy the work
Sounds cheesy, but it’s true. Every audit teaches us something about a new industry, a new local market, or a new type of website. We’ve audited plumbers, solicitors, cleaning companies, training providers, e-commerce sites, and everything in between. Each one makes us better at what we do.

4. It keeps us honest
When you see exactly what’s wrong with your site — with screenshots and evidence — you can make informed decisions. No vague promises, no “trust us” sales pitches. The audit is the audit. If it shows your site is actually in good shape, we’ll tell you that too.

What Makes a Good SEO Audit?

Not all SEO audits are equal. Here’s what separates useful audits from useless ones:

Useless audits:

• Automated scans with no human review
• Generic advice that applies to any website
• Traffic-light scores with no explanation
• No prioritisation — everything marked “urgent”
• Technical jargon with no plain-English translation
• No competitor context
• No business impact assessment

Useful audits (what we provide):

• Human review alongside automated checks
• Specific recommendations for your site and market
• Clear explanations of what each issue means
• Prioritised by actual impact on rankings and revenue
• Written so you can understand and act on it
• Benchmarked against your real competitors
• Revenue impact calculated for your specific business

The difference is context. An automated tool might flag “images missing alt text” — but it can’t tell you whether that’s costing you rankings or just a minor accessibility note. We can.

FAQ: Free SEO Audit UK

Is this really free?
Yes. No payment details required, no hidden charges. We offer it free because it lets us demonstrate our expertise — and some people choose to work with us afterwards. But there’s genuinely no obligation.

How is this different from online SEO checkers?
Most online tools run automated scans and spit out generic advice. Our audit includes manual review by an actual SEO specialist, competitor benchmarking against your specific market, revenue impact calculations, and content cannibalization analysis. It’s a proper audit, not a traffic-light dashboard.

How long does it take?
You’ll typically receive your audit within 48-72 hours. Larger sites with 50+ pages may take a little longer.

Will you try to sell me something?
The report includes information about our services, but we won’t hassle you. If you want help implementing fixes, we’re here. If you want to do it yourself or use another provider, that’s fine too. The report is genuinely useful either way.

What if I don’t understand the report?
We write everything in plain English, but if you want clarification, you can book a free walkthrough call. We’ll go through the findings together and answer any questions.

What happens after the audit?
That’s up to you. Many clients implement the quick wins themselves. Some ask us for a quote to handle the technical work. Others use the report to brief their existing web developer. You own the audit — use it however you like.

Can you audit my competitor’s site?
We can include competitor analysis in your audit, showing how your site stacks up. We won’t audit a competitor’s site directly without their permission.

What does it cost if I want you to fix the issues?
Our ongoing SEO packages start from £199/month. One-off technical fixes are also available. We’ll give you a quote based on what the audit finds — no generic packages.

What Happens After an Audit? Real Example

In October 2024, a Coventry cleaning company came to us after our audit revealed:

• Zero visibility in Google search results
• No Google Analytics or Search Console installed
• Service pages too thin to rank
• Missing local SEO signals
• No GDPR compliance

Results after implementing our recommendations:

• Page 1 rankings within 6 weeks
• 5x increase in website enquiries within 4 months
• Now ranking page 1-2 for commercial and domestic cleaning in Coventry

The audit identified the problems. Implementing the fixes delivered the results.

Get Your Free SEO Audit

Find out exactly what’s holding your website back — and what fixing it could be worth to your business. Free, honest, no obligation.

Usually delivered within 48-72 hours. No payment details required. No follow-up calls unless you want them.

Explore related services:

Technical SEO Services | Local SEO Services | SEO Pricing | Free SEO Tools