Cleaning Company SEO Case Study: Page 1 Rankings in 6 Weeks

When Paramount Space Cleaning came to us, they had a website that was essentially invisible. No analytics, no search presence, and a growing business that relied entirely on word-of-mouth and local advertising.

Four months later, they’re on page 1 of Google for their key local terms, receiving five times more website enquiries, and have a fully automated quote system that captures leads around the clock.

Here’s exactly how we made it happen.

The Starting Point: A Site That Didn’t Exist Online

Paramount Space Cleaning serves both domestic and commercial clients across Coventry and the wider West Midlands. The business was growing through reputation alone, but their website wasn’t pulling its weight.

When we ran our initial SEO audit, we found a site that was, for all practical purposes, invisible to Google. There was no tracking installed, which meant the client had no idea whether their website was generating any business at all. More importantly, there were fundamental gaps in compliance, technical health, and content that were actively holding the site back.

What We Found

The site had no privacy policy or GDPR compliance in place — a legal risk and a trust signal Google takes seriously. Forms were unprotected, leaving them wide open to spam. There was no backup system, meaning any server issue could have wiped the lot.

From an SEO perspective, Google Analytics and Search Console hadn’t been set up, so there was zero visibility into what was happening. The site had no schema markup to help search engines understand what the business did. Service pages were thin on content, offering little value to visitors or search engines.

Operationally, the team was spending hours each week handling quotes manually, with no way to track where leads were coming from or follow up with prospects who dropped off mid-enquiry.

What We Did: A Complete Overhaul

Rather than patching individual issues, we approached this as a full rebuild of the site’s SEO foundations, compliance posture, and lead generation capability.

Compliance and Security

We added a comprehensive privacy policy and GDPR statement, implemented CAPTCHA protection across all forms, and configured an automated backup system. These aren’t glamorous changes, but they’re essential for building trust with both users and search engines.

Technical SEO and Content

Our technical SEO work started with setting up Google Analytics 4 and Search Console from scratch, giving the client their first real window into site performance. We added LocalBusiness, Service, and FAQPage schema markup to help Google understand and display the business correctly in search results.

Every service page was rewritten from the ground up using our SEO copywriting approach — targeting terms that real people in Coventry actually search for, not generic industry phrases. Meta titles and descriptions were optimised for click-through, and we pushed the homepage speed score to 88.

Local SEO Focus

As a service-area business, local SEO was critical. We optimised the Google Business Profile, built consistent citations across UK directories, and structured the site content around location-specific search intent. This is what drives the “near me” and location-based searches that convert into actual phone calls.

Custom Automated Quote System

This is where things got interesting. We built a multi-step quote form that handles both domestic and commercial cleaning enquiries. The system calculates pricing in real time based on room-by-room selections and add-ons, capturing the lead’s details at step one — so even if they abandon the form, we’ve got their contact information.

The dashboard tracks conversions, analyses traffic sources, and maps enquiries by postcode. Automated confirmation emails go out to customers, and abandoned quote recovery emails follow up with prospects who didn’t complete the process. The client can adjust all pricing from the admin panel without touching any code.

The Results: Real Numbers, Real Growth

Work started on 7th October. By mid-November — just six weeks later — the site had reached page 1 of Google for core local search terms. The trajectory has continued since.

Enquiry Growth

Keyword Performance

The site now ranks for over 50 keywords related to cleaning services in Coventry. Here are the headline positions:

With continued ongoing SEO support, the page 2 keywords are expected to move onto page 1 over the coming months.

Technical Health

The site now scores 89/100 for on-page SEO health and 88/100 for page speed. All service pages are indexed, and there are zero crawl errors in Search Console. You can check your own site’s health with our free SEO health score checker.

Before and After

What the Client Says

★★★★★ 5.0 on Google (21 reviews)

The Investment

For context, here’s what this project cost:

With £1,200/month in potential new revenue against a £200/month ongoing cost, the numbers speak for themselves. See our full SEO pricing for more details on what’s included.

Frequently Asked Questions

How long did it take to see results?

The site reached page 1 of Google within six weeks of starting work. Enquiry growth followed as rankings stabilised and the quote system went live. Every site is different, but for local service businesses with limited competition, this timeline is realistic. Learn more about how SEO works and typical timelines.

Do you only work with cleaning companies?

Not at all. We work with trades, healthcare providers, professional services, and small businesses across the UK. The principles are the same: fix the technical foundations, write content that matches what people actually search for, and build systems that convert visitors into leads. Browse our industries we serve for more examples.

What made the biggest difference?

Three things: proper keyword-targeted content on every service page, schema markup that helped Google understand the business, and the quote system that captured leads even when visitors didn’t complete the full enquiry process.

Can you build quote systems for other industries?

Yes. We’ve built similar systems for trades and service businesses. If your team is spending hours on manual quotes, we can often automate the process while improving your conversion rate. Get in touch to discuss your requirements.

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