Introduction – SEO-Friendly FAQs
Most small business websites have an FAQ page. The problem? Too many FAQs are an afterthought — a dusty corner of the site filled with generic questions no one actually asks.
Done properly, though, FAQs can be a secret weapon for SEO for small business. They help you:
- Show up for the exact questions your customers type into Google
- Keep visitors on your site longer
- Build trust by answering objections before they’re even raised
In short, FAQs help you get found and chosen. Here’s how to write them so they actually work.
Start With Real Customer Questions
Think about the things you’re asked on the phone, over email, or face-to-face. Those are your gold dust.
For example:
- A plumber in Cornwall might get asked: “Do you offer emergency callouts?”
- A florist in Manchester might hear: “Do you deliver on Sundays?”
These are the questions you should answer — because people are already searching for them.
🚫 Don’t: Invent vague questions like “Why are we the best?” They add nothing for Google or customers.
Write Answers That Are Short and Clear
Google often pulls FAQ content into search results, but only if the answers are easy to understand.
Aim for 40–60 words — enough to answer, without waffling.
Example:
Q: Do you cover out-of-hours emergencies?
A: Yes. We provide 24/7 emergency plumbing services in Truro and across Cornwall. Call us any time for fast help.
🚫 Don’t: Ramble on for three paragraphs. If your answer needs more space, link to a service page.
Use the Same Words Customers Search For
SEO-friendly FAQs work because they use the exact phrases people type into Google.
Instead of:
“We offer bespoke floral arrangements tailored to special occasions.”
Say:
“Yes, we provide wedding flowers in Manchester, including bridal bouquets and venue decorations.”
That’s the difference between Content Writing UK that ranks, and copy that disappears into the void.
🚫 Don’t: Use jargon or clever wording. People search in plain English — your FAQs should match.
Add Location Details Where Relevant
If you’re a local business, FAQs are a great chance to reinforce your location.
Example:
Q: Do you offer gym memberships in Leeds city centre?
A: Yes. Our Leeds gym is based near the train station and we welcome both day passes and monthly members.
This boosts local SEO for small businesses — making it easier to show up in maps and “near me” searches.
🚫 Don’t: Assume people know where you’re based. Always include place names.
Format SEO-Friendly FAQs Properly on Your Website
Each question should be a clear heading, and each answer a short paragraph. This makes it easy for both customers and search engines to scan.
Tip: There’s a technical option called FAQ schema that can sometimes make your FAQs appear directly in Google search results. You don’t need to understand the code — just ask your web designer or SEO provider if it’s worth adding.
Google’s own guide on FAQ content
🚫 Don’t: Dump all your questions into one long chunk of text. If it’s hard to read, people won’t bother.
Keep Your SEO-Friendly FAQs Updated
Things change. Services expand. Prices shift. Opening hours move. An out-of-date FAQ does more harm than good.
Review your FAQs every few months — especially if you’ve added new services or areas.
🚫 Don’t: Leave SEO-Friendly FAQs untouched for years. Stale content makes you look inactive — and Google notices too.
Mini-Case Study: A Florist in Sheffield
“After updating her FAQ to include delivery days, a florist in Sheffield saw a jump in Sunday orders. Customers had been searching for ‘Sunday flower delivery Sheffield,’ and by answering the question clearly on her site, she picked up enquiries she was previously missing.”
This shows how a simple FAQ can directly increase sales.
Final Thought: SEO-Friendly FAQs That Work Hard
A good FAQ page isn’t filler. It’s an opportunity to:
- Answer the questions that stop people from enquiring
- Add relevant keywords naturally
- Support your affordable SEO small business strategy
Done right, it’s one of the simplest ways to win both clicks and customers.
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About the Author
Written by the team at Get Your Website Seen, led by a UK-based SEO consultant with over 12 years’ experience helping small businesses grow online. From Truro to Trafford, we’ve supported hundreds of local companies with jargon-free, content-led SEO that gets real results.