(Even If You’ve Got No Budget and No Tech Skills)
Let’s be honest:
If you’re a small business owner, your website probably took time, money, and effort to get live. And now it’s… just sitting there. Not showing up on Google. Not bringing in leads. Not even impressing your nan.
The good news? You can improve your website’s visibility — without tech skills, fancy software or forking out on a consultant.
If you’d prefer personalised guidance instead of DIY tweaks, our affordable SEO for small businesses gives you a clear plan that works.
Here are 10 things you can do today to improve your SEO for small business — for free.
Google Your Business Name
Type your business name into Google and see what comes up.
Type into Google search bar – site: www.yourwebsitename.co.uk
Is your business listed? Does your phone number show up correctly? Are your reviews recent? Can people tell what you do?
Fixing this is the first step in local SEO for small businesses — it helps people find and trust you.
Claim or edit your Google Business Profile
🚫 Don’t:
Ignore what’s showing up. If your number is wrong, your reviews are missing, or you don’t even appear, you’re turning people away before they even reach your site. Sort this immediately to see a boost in SEO for small businesses.
Check Your Business Details Are Consistent Everywhere
Make sure your business name, address, and phone number are exactly the same wherever you appear online — on your website, Google listing, Facebook, and directories like Yell.
If your phone number is different on one site, or you use “Ltd” in some places but not others, it can confuse Google — and customers. This is critical to improving SEO for small Businesses for minimal effort and no cost.
🚫 Don’t:
Use different versions of your name, address or number. One small mismatch can make your business look unreliable.
Say What You Do and Where You Do It
Look at your homepage. Does it actually say what you offer, and where?
Not:
“Welcome to our website.”
Instead:
“Domestic cleaning in Nottingham and surrounding areas.”
This is one of the best SEO for small Business tactics you can do right now, with no tools — just clearer wording.
🚫 Don’t:
Be vague. “Tailored services for every need” tells no one anything useful — and it won’t show up in search results either.
Use the Words Your Customers Would Type Into Google
Think like a customer. If they need your service, what would they search for?
“Wedding photographer in York”
“Emergency plumber in Lincoln”
Use those phrases on your site — in headings and in sentences. This is what helps people find you.
Check search trends with Google Trends
🚫 Don’t:
Use made-up job titles or creative wording. If nobody’s searching for “Power Solutions Artist,” you won’t show up.
Mention Your Location Clearly and Often
If you want people in your area to find you, tell Google where you work — and say it more than once.
Include your location:
- In your contact details
- In the main headings on your pages
- In the description of what you do
Learn how location helps local SEO
🚫 Don’t:
Only mention your town once, or hide it on a map. If Google doesn’t know where you are, it won’t show you to local customers.
Give Each Page a Clear and Specific Title
Search for your website like this:
site:yourwebsite.com
You’ll see the titles that Google shows. If they just say “Home” or “Page 1,” you’re wasting space.
Instead, use:
“Kitchen Design in Manchester | Smith & Co Joinery”
🚫 Don’t:
Leave your pages with unhelpful titles like “Home” or “My Website.” That won’t help anyone find you.
Write in a Way That’s Easy to Read
Make your site easy to read, even for someone in a rush.
Break up long paragraphs. Use short, clear sentences. Use headings that explain what’s next. Speak like you would in person — no waffle.
Read how Content Writing UK helps visitors and search engines
🚫 Don’t:
Dump a wall of text onto your homepage. People won’t read it — and Google won’t either.
Add FAQs Based on What Customers Ask You
Think of the questions you get most often — and answer them clearly on your site.
That might be:
- Do you work weekends?
- Do you cover nearby areas?
- How quickly can I get a quote?
This helps customers, keeps them on your site longer, and gives Google more useful content to show in search.
See how to write SEO-friendly FAQs
🚫 Don’t:
Fill the FAQ with made-up questions like “Why are we the best in the world?” No one’s asking that — and Google knows it.
Get Listed on Free Local Business Directories
These are simple to join, and help people find you in local searches. Start with:
- Yell
- FreeIndex
- Thomson Local
- Scoot
Make sure your name, address and contact details match what’s on your site.
Learn more about building citations (Citation = an online mention of your business name, address, and phone number.)
🚫 Don’t:
Set up multiple listings with slightly different info. One wrong number or name variation can cost you business.
Tell Visitors What to Do Next
When someone lands on your site, don’t leave them wondering what to do.
Add simple actions like:
- “Call now to book a free quote”
- “Email us today to check availability”
- “Message us with your questions”
Put it somewhere obvious. Make it easy to take the next step.
See how we improve website actions
🚫 Don’t:
Hide your phone number at the bottom of one page or make visitors hunt for how to contact you. If they can’t see it, they’ll go elsewhere.
Final Thought: SEO Doesn’t Have to Be Expensive — Or Complicated
If you run a small UK business, you don’t need a fancy website or a full-time marketing team. You just need clear, accurate information — written the way real customers search.
Whether you’re trying affordable SEO for small businesses, improving your local SEO, or updating your site with better Content Writing UK, these steps are the easiest place to start.
👉 Get your free SEO audit
👉 Explore blog writing and content services
Written by Get Your Website Seen
Straight-talking, content-first SEO for small businesses in the UK. No bull. No contracts. Just real results.