ROI Report Tool | Measure Your Marketing Return

See If Your Marketing Is Delivering Real Results

Illustration of UK money symbolising SEO ROI report tool for small businesses

Our free ROI report tool helps you track the real return on your marketing efforts — whether you’re investing in SEO for small business, running ads, or producing content. It’s perfect for small teams, freelancers, or agencies offering affordable SEO small business services and local SEO for small businesses.

Use it to analyse your inputs vs. results across digital channels, from web traffic to conversions. A must-have for UK SEO small business strategies and clients relying on clear, measurable results.

ROI / Lead Calculator

Estimate how improvements to traffic and conversion impact leads, revenue and profit.

Monthly website visitors

Unique visitors per month (from Analytics or best estimate).

Website conversion rate % (visitor → enquiry)

% of visitors who contact you or submit a form. Example: 2.5% = 25 enquiries from 1,000 visitors.

Lead-to-sale close rate %

% of enquiries that become paying customers.

Average order value (AOV) £

Average revenue per sale. Use the same basis each time (incl/excl VAT consistently).

Gross margin %

% of revenue left after direct costs (COGS). Example: 60% means £0.60 profit per £1 sale before overheads.

Current monthly marketing cost £ (optional)

What you already spend per month (ads, SEO, email tools, etc.).

Targets / Improvements

Change any of these to model impact. Leave blank to keep current figures. Enter an SEO investment to calculate ROI & payback.

Traffic uplift % (optional)

Expected increase in monthly visitors from SEO and content growth.

Target website conversion rate % (optional)

New enquiry rate after UX, copy and trust improvements. Leave blank to keep current.

Target close rate % (optional)

New sales close rate with better lead quality and follow up. Leave blank to keep current.

Target AOV £ (optional)

Average sale value after pricing, bundles or cross-sell improvements.

Proposed SEO investment £ / month (optional, needed for ROI)

Monthly budget you would invest. Needed to calculate ROI, payback and break-even.

Estimates only. Actual performance varies by niche, seasonality and competition.

Not Getting the ROI You Expected from Your SEO?

If your ROI report shows underperformance, we’re here to help. We work with UK SEO small business clients to improve visibility, conversions, and long-term ROI — without blowing your budget. From affordable SEO small business packages to professional content writing services UK and blog writing services UK, we help you get more from your investment.

Measuring SEO success isn’t just about rankings — it’s about business outcomes. Ofcom’s Online Nation report shows UK adults now spend over 4 hours per day online, meaning even small visibility gains can translate into real enquiries and sales. Meanwhile, HubSpot research found that marketers who prioritise blogging are 13× more likely to report positive ROI — underlining the link between content, SEO, and business growth.

Want to dive deeper? Visit our Small Business SEO Blog for practical tips on tracking ROI and scaling your marketing — or reach out for personalised advice.

Contact Our SEO Team