Free Meta Title and Description Checker | Google SERP Preview UK

Why Use a Meta Title and Description Checker?

Your meta title and description are often the first thing potential customers see in Google search results. They directly affect whether someone clicks through to your website — or scrolls past to a competitor.

Common problems our checker helps you avoid:

• Truncation — Google cuts off titles around 50-60 characters and descriptions around 155-160 characters. Our tool shows you exactly where the cut happens.
• Pixel overflow — Character count isn’t the whole story. Google actually measures pixel width, so wider letters (like W, M) take more space than narrow ones (like i, l).
• Missing keywords — If your target keyword isn’t in your title, you’re handicapping your rankings.
• Weak calls to action — Descriptions without a clear benefit or CTA get fewer clicks, even when you rank well.

A few minutes checking your meta tags can significantly improve your click-through rate — and more clicks means more enquiries.

How to Write Meta Titles That Get Clicks

Your meta title is the blue link in search results. Here’s what works:

1. Put your primary keyword first
Google gives more weight to words at the start of titles. “Plumber Leicester | 24/7 Emergency Callouts” beats “ABC Plumbing Services — Your Local Plumber in Leicester”.

2. Keep it under 60 characters
Our meta title and description checker shows both character count and estimated pixel width. Aim for the green zone.

3. Include a benefit or differentiator
Price points, “Free quotes”, “No call-out fee”, “Same day service” — anything that makes you stand out from the other results on the page.

4. Add your brand at the end (if space allows)
“Local SEO Services UK | From £199 | GYWS” reinforces brand recognition without wasting prime keyword space.

How to Write Meta Descriptions That Convert

Your meta description is your 155-character sales pitch. Make it count:

1. Summarise what the page offers
Be specific. “We help UK small businesses rank higher in Google” is better than “Welcome to our website”.

2. Include a call to action
“Get your free quote today”, “Book a consultation”, “See our pricing” — tell people what to do next.

3. Match search intent
If someone’s searching “meta title checker”, they want a tool — not an explanation of what meta titles are. Give them what they’re looking for.

FAQ: Meta Title and Description Checker

What’s the ideal meta title length?
Aim for 50-60 characters or under 580 pixels wide. Our checker shows both measurements so you can see exactly where Google will truncate.

What’s the ideal meta description length?
Keep descriptions under 155-160 characters. Google sometimes shows longer descriptions, but 155 is the safe maximum for desktop.

Does Google always use my meta description?
No. Google sometimes rewrites descriptions based on the search query. But a well-written description is used more often than a poor one — and it’s still worth optimising.

Do meta descriptions affect rankings?
Not directly. But they affect click-through rate, which can indirectly influence rankings. A compelling description means more clicks, which signals to Google that your result is relevant.

Is this tool free?
Yes — completely free, no signup required. We built it to help UK small businesses improve their SEO without paying for expensive tools.

Can you help me write better meta titles and descriptions?
Absolutely. Our SEO audit service includes meta tag optimisation, or see our pricing page for ongoing SEO support from £199/month.

More free SEO tools:

Word Counter & Readability Checker | Broken Link Checker | SEO Health Score Checker