This is a local SEO case study UK readers can relate to: “We’re Now Getting Enquiries Every Week…”
That’s what a small business owner in the South West told us after climbing from page 3 of Google to a consistent spot in the local Map Pack. No ads. No contracts. Just structured SEO, written in plain English.
Sound too simple? That’s the point.
This is the story of a real result — and what it looks like when local SEO is done properly, with content, not gimmicks.
The Business – Local SEO case study UK
Type: Family-run domestic cleaning service
Location: North Somerset (covering Clevedon, Nailsea, Portishead)
Team Size: 4 staff
Budget: Limited — under £300/month
Website: DIY-built WordPress site
Previous SEO Support: None
Before we started, they were:
- Ranking on page 3 for core terms like “cleaners in Clevedon”
- Invisible in local Maps results
- Getting almost all new work via word-of-mouth
“I didn’t even know what local SEO meant — I just wanted people to find us when they Googled.”
The Problem
Like many small service businesses, they were struggling with:
- A generic website with no local landing pages
- An outdated Google Business Profile
- Inconsistent name/address/phone info
- No blog content or SEO structure
- Competitors showing up above them with more targeted listings
They didn’t want jargon, retainers, or reports. They just wanted the phone to ring.
The Local SEO Fix: What We Actually Did
This small business SEO story shows why DIY websites often fall short in local rankings. This wasn’t a 97-step SEO blueprint. Just focused, foundational improvements:
1. Overhauled Their Google Business Profile
- Set accurate categories
- Added proper service areas
- Wrote a human, keyword-informed business description
- Uploaded recent job photos
- Started posting weekly updates
We also cleaned up NAP (Name, Address, Phone Number) data on directories and local platforms.
2. Added Three Location-Specific Pages
- “Domestic Cleaners in Clevedon”
- “Nailsea House Cleaning Services”
- “Reliable Cleaners Portishead”
Each page had:
- Localised copy
- Simple service benefits
- Google Map embeds
- A strong call to action
We used our Blog Writing Services UK structure to keep it clear, conversational, and Google-friendly.
3. Improved On-Site Structure
- Updated page titles and H1s
- Fixed broken links and slow-loading images
- Added LocalBusiness schema
- Submitted sitemap to Google Search Console
We then ran a free SEO audit to spot and fix crawl issues.
The Results (After 8 Weeks)
Local SEO Results Snapshot
Ranking for “Cleaners in Clevedon”
Before: Page 3
After: Local Map Pack (position 2)
Monthly Enquiries
Before: 2–3
After: 10–12
GBP Views
Before: ~40/month
After: 150–180/month
Website Clicks from Maps
Before: Minimal
After: 60+/month
Most importantly, the business began receiving steady leads, especially during school holidays and end-of-tenancy periods.
This Map Pack SEO jump is proof that content-first local SEO works — especially for UK service areas.
Why This Worked (And Why So Many SEO Plans Don’t)
This wasn’t just “doing SEO.” It was about:
- Writing for real people, not just Google
- Matching content to what locals actually searched for
- Structuring the site so Google understood the services and location
- Making it easy for the customer to act (click, call or book)
Most generic SEO packages fail because they skip all of this. They try to apply a national strategy to a business that just wants to be found in its postcode.
That’s where our Local SEO Services UK really shine — because they’re built for clarity and conversion, not to blow sunshine.
Unlike most local SEO packages, this case study shows how copy-first strategy drives real enquiries.
What This Means for You
If your business:
- Operates in a defined local area
- Has a site that “looks fine” but doesn’t perform
- Has no real content or clear strategy
You’re not alone — and you don’t need an agency with a pitch deck and a ping pong table.
You need:
- Strong Google Business presence
- Clear, optimised landing pages
- Technical site health
- Copy that connects
That’s what we deliver — with our no-lock-in, copy-led approach to affordable SEO.
FAQs: Local SEO Case Study Insights
How long did this take?
We began seeing improvement within 2–3 weeks of implementing changes. Map Pack visibility kicked in by week 6–8.
Was this expensive?
No. This was delivered via one of our affordable SEO setups — under £300/month. No contracts, no retainers, just professional SEO.
Did they do paid ads?
No — this was 100% organic, built through strategic SEO fixes, improved content, and a stronger GBP.
Could this work in other industries?
Yes — we’ve used similar strategies for tradespeople, consultants, and professionals across the UK. If people search for what you do in a location, this approach works.
Final Thought
Getting from page 3 to the Map Pack doesn’t take wizardry. It takes clarity, consistency, and content that makes sense to both Google and your customers.
If you want similar results for your own business, our local SEO services for small businesses can help you reach more people in your area.
Want a plan that’s actually built around your business?
Author Bio
Simon & Lisa Batchelor help real small businesses get found — without jargon, retainer traps, or guesswork. Through copy-first SEO and clear strategy, Get Your Website Seen supports UK trades, services and local firms with search that makes sense.