Content and copywriting

Blog posts from £45. Website copy from £55 a page.

Written by people, in British English, for UK small businesses. No AI drafts tidied up afterwards, no offshore content mills, no 500 words about dynamic digital journeys.

No UK VAT on your invoice — the price quoted is the price you pay

The problem

Most business writing fails for the same reason

It is written to fill space rather than answer a question. A blog post that solves nothing, builds no trust and brings in no search traffic is not marketing — it is homework.

The same applies to service pages. Most look fine at a glance, and then the words do none of the work. Weak copy means fewer enquiries, fewer sales, and a page that never quite earns its position in the results.

Before writing anything we ask what your customers actually ask you. What do they get wrong? What do they worry about? What do you wish they already knew? That is where usable content comes from — not from a keyword tool.
What it costs

Published rates

Blog writing

From £45/article Researched, structured, written to rank
  • Built around a real search question
  • Internal links to the pages that need them
  • FAQs, comparisons and how-to sections where they help
  • Written in your tone, not ours

Weekly, fortnightly or monthly — or one at a time.

Most requested

Service page copy

£55/page The pages that actually sell
  • Structured for search intent, not for you
  • Headings, metadata and calls to action included
  • Written to be scanned, because that is how people read

Website copy package

From £249 Five to eight pages
  • Homepage, services, about, contact
  • Consistent voice across the whole site
  • Content flow and user journey advice included

Full site rewrite

From £399 Up to eight pages, start to finish
  • Everything above, plus structural recommendations
  • What needs saying, and what does not
  • Usually paired with a website refresh
How we work

Questions first, writing second

  • We ask how your customers thinkWhat they search for before they buy, and what they misunderstand most. A roofer in Rainham, a dog groomer in Doncaster and a consultant in Cambridge need completely different articles — so this takes a conversation, not a brief form.
  • We structure before we writeHeadings, order and what belongs on which page. Half the problems we see are content in the wrong place rather than content missing.
  • We write in your voiceFriendly, professional, technical, blunt — whichever you actually are. A page that does not sound like you causes problems on the first phone call.
  • We optimise without wrecking itKeyword placement, metadata and internal links, done so a person reading it would never notice.
  • You get it in British EnglishWhich sounds obvious, and is not, given how much UK web copy is written elsewhere.
  • As often as you want itWeekly, fortnightly, monthly, or one article when you need one. No minimum commitment either way.
Being clear about it

No AI, and what that actually means

Plenty of agencies say “written by humans” and mean a person edited a generated draft. We mean nobody generated a draft.

The reason is not principle, it is that generated copy reads as generated — it has a rhythm and a vocabulary that people recognise even when they cannot name it. On a small business site where the whole proposition is that a real person will answer the phone, that mismatch costs you.

We do use software for research, ranking data and finding gaps. The writing is ours.
Check it yourself

Before you commission anything

Run your existing pages through these first. If the writing is already fine, you will save yourself the cost — and if it is not, you will know exactly what to ask for.

Want to talk it through?

Tell us which pages are not working and we will tell you what we would do — including whether writing is actually the fix.

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