Eight tools. No email wall.
Every tool here was built because we needed it ourselves. No signup, no credit card, no free trial that quietly becomes a subscription. Use them on your own site, on client sites, or on the proposal that just landed in your inbox.
What each one does
SEO Proposal Check
Just been quoted by an agency? Eight questions about what they are promising, and an honest verdict — legitimate, worth negotiating, or a red-flag walkaway. Two minutes. Nothing you enter leaves your browser.
One overall grade for your site, based on the checks that actually move rankings. No vanity metrics.
Your site side by side with any competitor. Shows who is winning where, and what closing the gap would take.
Preview your search snippet as Google renders it. Pixel widths, truncation warnings, and rewrites that earn clicks.
Trust and conversion checklist. Ranking is half the job — this checks whether visitors convert once they land.
Finds the dead links quietly costing you crawl budget and credibility. Full site crawl, no signup.
Grades your copy for length and reading ease. Google rewards readable writing; this shows where yours stands.
Models what SEO investment should return. Plain numbers, no consultant needed to interpret them.
How to use them together
Any one tool gives a partial picture. Run in sequence, they cover most of what a paid audit would tell you — and the order matters, because you cannot sensibly model a return before you know what is broken.
- 1 · Health Score firstA quick read on whether the site has structural problems or just needs a polish.
- 2 · Then the search snippetsYour title and description are the two lines Google shows. Truncated, dull, or mismatched to intent and you lose clicks even when you rank.
- 3 · Compare against a competitor you actually lose toNot the biggest name in your sector. The one taking the enquiries you wanted.
- 4 · Broken links and readabilityBoth quiet killers. One finds dead ends; the other checks the copy was written for people.
- 5 · The trust checkWhether visitors convert once they land. Traffic without conversions is expensive.
- 6 · Model the returnTurns everything above into an expected-return figure — useful for justifying the work, or comparing against a quote.
- 7 · And if an agency has quoted youRun the proposal through the check before you sign. Two minutes of homework can save thousands.
Why these are actually free
Most “free SEO tools” end the same way: signup form, credit card, small monthly fee, subscription for life. Ours do not. No email, no data harvesting, no lock-in.
The catch, such as it is, is that we are an SEO agency for UK small businesses. If a tool tells you something you would like a person to help fix, we are here. If not, take what you need and go. Genuinely.
Frequently asked
- Are these really free?Yes. No email, no signup, no credit card, no trial that becomes a subscription. Use them as often as you like.
- Do you track what I enter?Only what any website tracks — anonymous page views and basic analytics. The tools process input in your browser wherever possible. Nothing is sold or shared.
- Can I use these on client sites?Yes. Freelancers, in-house marketers and small agencies use them on client work constantly. Screenshot it, quote the finding, credit us if you feel like it.
- Which should I start with?Quoted by an agency — the Proposal Check. Auditing your own site cold — the Health Score. Wondering why traffic is not converting — Would I Buy From This Site?
- What if I want a person to look at the results?Request a free audit. We will look at what the tools flagged, prioritise the fixes, and tell you what we would do — whether or not you hire us.
Want a person to look at your site?
Tools tell you what is wrong. We can tell you what to fix first, what to leave alone, and what it would cost. Free audit, no obligation.